and how we do it.
Good marketing starts with a plan. A framework that guides your marketing decision making.
You need to know where you're starting and where you want to go.
Strategy is how you get there. Video content is a crucial part of your marketing strategy.
Your video content should be specific to you and your business goals. Working with North Road Productions is a partnership.
You'll have video content you're excited to share and you'll see the value of it immediately.
So, what does that look like?
Here's how we do it:
Get to Know You
In this 45-minute meeting, we'll discuss what you do and how you do it. From your super hero origin story, to customer experience, we want to know what drives your business.
We get all your ideas about video written down and your questions answered. Are you ready to do video now? If the answer is yes, we'll identify what you want to focus on first. If you're not ready, don't worry - we'll let you know the next steps to getting you ready.
Let's Talk Strategy
This is where we dig deep and identify all the ideas for video content that gets your creativity flowing and your inspiration soaring.
We'll review the styles of video you need in your library, how they integrate and enhance your customer experience, and talk budget and timeline.
You'll leave with more ideas and possibilities than you expected. We'll figure out what gets done first, and what can wait for a future project.
Get the Shots
We'll tackle the where, when, who and what of your video production day so we're all on the same page. When possible, we'll get more footage than we need in order to give us the most options for creative and engaging edits.
We'll provide the lighting, audio equipment, cameras, lenses and gear. You'll bring the passion for your business, your message, and the eagerness to start recording.
Get Your Video Seen
This is where raw footage is transformed into a cinematic visual narrative. Editing, color correction, licensed music, and sound design are integrated into your final product.
Not sure how to get your video seen? No problem, we can help with that too. We partner with many local marketing professionals that can drive your marketing goals.