Got Questions?

Just Ask.

I get asked a LOT of questions about video and I'm not gatekeeping anything. If you don't see the answer you're looking for, send a message.

Is video content right for my business?

Video is a powerful tool for small businesses in the digital landscape. It enhances search engine visibility, fosters a strong emotional connection with audiences, and is highly shareable on social media, increasing brand reach. It helps people connect with your brand on a personal level. Plus, it's more affordable than you might think, giving you a big bang for your buck in the digital world.

What does 'video strategy' mean?

A video strategy is a plan that outlines how you'll use video content to achieve your business or marketing goals. It's not just about making videos, but about creating the right kind of videos for your target audience and deciding how and where to share them for maximum impact. This strategy includes understanding what messages you want to convey, who your audience is, what type of videos will engage them (like tutorials, testimonials, or product showcases), and what platforms (like social media, your website, or YouTube) will best reach them. It's a thoughtful approach to using video not just as content, but as a tool to grow your brand, engage your audience, and achieve specific business objectives.

What types of videos do you produce?

Yes. Seriously though, we'll produce any video you need! Brand messaging videos, promotional video, product or service explainer videos, how-to videos, event highlight videos, online education courses...we create video projects that drive your business needs. The only videos we do NOT do are wedding videos.

How much do your services cost?

Our minimum level of engagement starts at $1,000 per project. We require a 50% upfront deposit to start pre-production and the remaining amount is due before delivery of the final videos. We also offer payment plans as well for those who need them.

Can you help with getting our videos on our website or social media?

Yes and no. We can coordinate with your web designer (or with you if you're managing your site yourself) to make sure your video is displayed in the best way for your goals.We can provide short form content edits ideal for social media, but we do not manage social media content or posts (but we can connect you with digital marketing, social media management, and social media mentoring professionals).

Can you help with scripting so I sound smooth and professional?

Yes! However, we avoid formal scripting. Instead, we record footage in a natural way. We record interviews like conversations - you won't be staring down the lens, you'll be talking to a person, telling them about what you do and how you do it (because you do that all the time anyway, right?). In the post-production/editing process, we put the footage together to tell a story that meets the goal of the video.

What kind of ROI can I can expect from a professionally produced video?

There are tangible and intangible benefits to video content. Tangibly, you can measure ROI through increased sales, higher website traffic, improved conversion rates, and greater brand visibility. Intangibly, video content enhances brand recognition, builds trust and credibility with your audience, and strengthens customer relationships, which are crucial for long-term business success but these metrics are harder to quantify. It's important to set clear goals and track the relevant metrics for you.One thing we CAN guarantee: We won't just hand you a video and send you on your way. You'll know where and how the video will be shared and viewed (that's the magic of video strategy).

What information do you need to get started?

Great video strategy requires knowledge of your business, your target audience, and your goals. I'll guide you through the whole process. The best way to get started is fill out the Contact Form, then we'll book a 30-45 minute Discovery Call to start identifying solutions to your business' woes using videos.

How much time will this take?

The bulk of your time is in the pre-production process, because perfect planning prevents poor performance, right?

For standalone projects, we'll start with a 30-45 minute Discovery Call consultation, then additional meetings as needed to nail down our production logistics (1-3 hours), finally, the production day itself where we shoot your video (2-8 hours).

If you decide to pursue video content on a regular basis, we'll tackle these elements monthly for 3, 6, 9 and 12 month projects.

Some of our Vermont clients

Contact

amanda@northroadproductions.com