The Why Behind the Work

Every video tells a story, but the magic lies in why it’s told.

Essential Video

OGGI BE Yoga Therapy

What was needed:

Christine Badalamenti Smith, owner of OGGI BE Yoga Therapy wanted videos that communicate the unique nature of her services and highlight her amazing personal transformation with yoga therapy for her debilitating anxiety.

The focus was on connecting with new clients through providing details on the value of yoga therapy, educating people who are interested in trying a session, and educating viewers on what to expect in sessions with Christine.

Due to the sensitive nature of therapy and mental health, instead of featuring a client, Christine shared her own story as a testimonial to the power of her work.

what we did: Essential video package

Brand Voice Video - The personality, purpose, and voice of OGGI BE Yoga Therapy

Value Video - The value and benefits of yoga therapy and what to expect

Transformation Video - Christine's personal story before and after yoga therapy

event video

VT Womenpreneurs

What was needed:

Mieko Ozeki and Bethany Andrews-Nichols are successful women business owners and the co-founders of VT Womenpreneurs and the annual VTW Summit.

After a couple of years of partnering with North Road Productions for their summit videography, it was time to bump it up a notch with drone footage and a Brand Voice Video to capture their fun and supportive friendship and how it grew into the VT Womenpreneurs organization.

what we did:

Brand Voice Video - The personality, purpose, and mission of VT Womenpreneurs

Event Video - A highlight video of the VTW Summit

Social Media Video - Short form, vertical video for event promotion

Drone Video - A beautiful event location really pops when you incorporate views from the sky

Brand voice & Value Videos

Josh Nelson, FlexCMO

What was needed:

Navigating the right choices for marketing your business is tough. Josh partners with businesses not only as a consultant, but as a member of their team, to help business owners take the reins in their marketing and drive their growth. He wanted to communicate the value and importance of his services and have a way to connect with his audience, so we created two videos for his website with these goals in mind. In these videos, you'll meet Josh and get a taste of his passion for partnering with businesses.

Josh is a preferred partner of North Road Productions - he can help you decide your marketing direction and the video assets you need to support your growth.

You can find out more at www.flexcmo.pro.

what we did:

Brand Voice Video - See the passion and drive Josh brings to his partnership with businesses

Value Video - The value and benefits of working with Josh as a fractional marketing professional

Value Videos

KBK Wealth Connection

What was needed:

Kathleen Burns Kingsbury, Founder of KBK Wealth Connection, isn’t your average money mindset coach; she’s a pioneering force in the realm of women and money, setting her apart from conventional counterparts. With over 18 years of specialized experience, she’s dedicated herself to empowering women across finance, business, and entrepreneurship. Her expertise extends to working with financial advisors, helping them navigate the complexities of wealth management while fostering stronger client relationships.

In January 2025, Kathleen released a second edition of her book, "Breaking Money Silence®: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life", and she needed video to support her book launch.

what we did:

Value Video - In three different flavors! One video doesn't always fit all - in this case, we identified three different audiences for her book (financial advisors, women business professionals, and the general public) and created videos that speak directly to those audiences.